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  • The most searched term on Google is “Google” itself http://t.co/FuTbb7G90j #search http://t.co/gDlygaAoID
  • The value of understanding your audience cannot be underestimated in the competitive #social and #digital landscape http://t.co/k3fmXK0XBn
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New in the Glossary

  • Ideation
    id • ee • ey • shun

    Ideation is the creative process of generating, developing and communicating new ideas. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. It is an essential part of the design process.

  • Google Authorship

    Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.

  • Long Tail Keyword
    long | tail | key • words

    Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.

The most searched term on Google is “Google” itself http://t.co/FuTbb7G90j #search http://t.co/gDlygaAoID