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Insight

Why House of Cards’ social chatter differs from Game of Thrones

House of Cards vs Game of Thrones: See how Netflix can understand the behaviour and attitudes of their audience using their unique business model

Understanding Your Audience: Example of The Apprentice vs Dragons Den

Discover why analysing the Apprentice against Dragons Den reveals invaluable insight when understanding an audience.

The Glossary

  • Ideation
    id • ee • ey • shun

    Ideation is the creative process of generating, developing and communicating new ideas. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. It is an essential part of the design process.

  • Google Authorship

    Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.

  • Long Tail Keyword
    long | tail | key • words

    Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.

The #HouseofCardsSeason3 leak generated more online conversations than #HouseofCards Season One did on its launch day http://t.co/UWxKpjHza0