From the Journal

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Discover the best times to publish social media posts and the tools you can use to monitor engagement.

10 excellent ways businesses took advantage of Suarez’s bite

The World Cup 2014 is well under way and businesses are seizing opportunities to boost their brand on social media. Read more.

The Glossary

  • Google Authorship

    Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.

  • Long Tail Keyword
    long | tail | key • words

    Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.

  • Google Webmaster Tools
    goo • gle | web • mast • er | tools

    A no-charge web service from Google for webmasters to check indexing status and optimise visibility of their websites.


  1. Digital Marketing Services Manager

    We're looking for a Digital Marketing specialist to lead our Digital Marketing services team.

A #Snapchat news network is probably coming in November http://t.co/gjJ3eyxKLj #socialmedia