379

Featured

Insight

12 engaging ways B2B marketers can use Instagram

Find out how these 12 engaging marketing techniques can make Instagram successful for B2B industries and maximise its potential.

3 Ways Mad Max can steer your digital strategy (spoilers!)

Find out what lessons we can take from Mad Max: Fury Road into improving digital strategies.

The Glossary

  • Ideation
    id • ee • ey • shun

    Ideation is the creative process of generating, developing and communicating new ideas. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. It is an essential part of the design process.

  • Google Authorship

    Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.

  • Long Tail Keyword
    long | tail | key • words

    Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.

New experimental feature enables adjusting of #TwitterAds campaigns from mobile devices http://t.co/78PhCQfe3A #smm http://t.co/m5zoSsm0Ex