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Insight

Sales, Step Aside – Marketing, lead the way as Customers Take Control

Read how Sales & Marketing has changed in the digital age, and why companies need 10-15 digital marketing touchpoints before a salesperson can successfully engage a prospect.

Should Marketing Really Be Disruptive?

Find out why disruptive marketing is not always the best approach to marketing and why it should focus on ultimately making more sales.

The Glossary

  • Ideation
    id • ee • ey • shun

    Ideation is the creative process of generating, developing and communicating new ideas. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. It is an essential part of the design process.

  • Google Authorship

    Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.

  • Long Tail Keyword
    long | tail | key • words

    Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.

Careers

  1. Digital Marketing Intern (Paid)

    We are looking for a talented graduate for a 1-3 month internship in the Digital Marketing team.

The valuation of @Instagram rose from $19 billion to $35 billion this morning http://t.co/FxpNYs0bq1