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on March 3rd, 2015
House of Cards vs Game of Thrones: See how Netflix can understand the behaviour and attitudes of their audience using their unique business model
on February 25th, 2015
Discover why analysing the Apprentice against Dragons Den reveals invaluable insight when understanding an audience.
id • ee • ey • shun
Ideation is the creative process of generating, developing and communicating new ideas. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. It is an essential part of the design process.
Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.
long | tail | key • words
Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.