Winter Is Coming – Social Media reacts to the forthcoming Game of Thrones

Take a closer look at who or what is generating social media buzz for the upcoming series of Game of Thrones.

Jeremy Clarkson – The Human Marmite

Discover why analysing social media helps marketers to understand their audience and gives insight into how to position their next move.

The Glossary

  • Ideation
    id • ee • ey • shun

    Ideation is the creative process of generating, developing and communicating new ideas. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. It is an essential part of the design process.

  • Google Authorship

    Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.

  • Long Tail Keyword
    long | tail | key • words

    Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.

What is it about #GameofThrones that's driving fans to talk about S5? http://t.co/M5UuJ0RvRm #digitalmarketing http://t.co/2zcERQ8bG3