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From the Journal

What’s the best time to post on social media?

One of the most important elements to consider when engaging with users on social media is when you should be sharing and engaging with your audience. Without taking into account this factor posts will not gain maximum reach and will therefore be significantly less effective. Time relates to when the post is published on social […]

10 excellent ways businesses took advantage of Suarez’s bite

The World Cup 2014 is well under way and businesses are seizing opportunities to boost their brand on social media. Read more.

The Glossary

  • Google Authorship

    Google Authorship is the solution Google uses to create a verified connection between a person’s Google+ profile and their content online. The image from the author’s Google+ profile and their byline appears next to their post in Google search.

  • Long Tail Keyword
    long | tail | key • words

    Long tail keywords are keyword phrases made up of three or more words, making a more specific keyword. They are less competitive than shorter keywords and have less search volume so are easier to rank for. Optimising for long-tail can boost conversion.

  • Google Webmaster Tools
    goo • gle | web • mast • er | tools

    A no-charge web service from Google for webmasters to check indexing status and optimise visibility of their websites.

Careers

  1. Digital Marketing Services Manager

    We're looking for a Digital Marketing specialist to lead our Digital Marketing services team.

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